South Africa: Fruitways provide volume and flexibility Fruitways is a vertically integrated entity specialising in growing packing and marketing of apples and pears. In addition the company grows blueberries, wine grapes and citrus but these are not marketed through Fruitways.

With its head quarters at Somerset West in South Africa's Western Cape region, Fruitways is one of the four main operating entities of The Melsetter Group, the well-known South African family owned agribusiness.